While the famous title of Nintendo is about to invade the AppStore, we will return to its economic model: Free-to-Play.
History Of The Term Free To Play
The term was employed for the first time by the former CEO, Satoru Iwata, “who died in July 2015 at the age of 55 years.” He then declared that he was not comfortable with the term “Free-to-Play,” unsuited to the vision of the firm on mobile.
For those who do not know it, the Free-to-Play is an economic model to play without having to go to the cashier. Of course, the system at the heart of the game is made so as to create frustration and so push the player to let go of small sums in the title. As a result, the player can benefit from exclusive advantages to progress faster and more easily in the adventure.
It is also where the nerve of war lies for this economic model: to create the desire to pay throughout the game.
You will understand, it is not this system that will qualify the future game (s) of Nintendo on mobile. The Japanese giant prefers, in fact, to talk about Free to Play to talk about Super Mario Run. Why that? It’s very simple, the game will block you at some point, and you will be forced to pay to continue your game.
What Is Freemium?
We are also entitled to ask why the firm did not use the term Freemium to describe its economic model, and we assume that the reason is that it diverges on certain points.
Indeed, the Freemium offers a free experience (“Free”) which can be enriched by additional or additional functionalities called “Premium.” The free version is made to give an overview and thus make the user understand the potential present in the complete application, thus paying.
However, the user will never (or very rarely) get stuck in his free experience. This being naturally weak, it can use it without real limit if it suits him.
It is at this point that the Free-to-Play makes its difference, it will block the player at any given time, with no other possibility. It is a risky gamble that the Japanese firm takes here, especially when it is known that it can be very easy to lose users who are asked (force) to go to the cashier. Fortunately, with Super Mario at the front, Nintendo limits the damage to the maximum.
Nevertheless, no tariff has been fixed by Nintendo, which nevertheless confirms this economic system. As a reminder, Super Mario Runs will be released on iOS in more than 150 countries next December. The Android output is scheduled for 2017 without further precision.